The American International Club is a community of English-speaking people living around Geneva who share business, cultural and social experiences. The club has a regular calendar of speaker events attracting some of the highest caliber guest speakers from around the world. Past speakers have included Mikhail Gorbachev and Arnold Schwarzenegger.
Despite the membership now representing 55 countries and events ranging from sports and culture to business and innovation, a new brand was needed to help drive membership growth, attracting a broader demographic whilst staying true to the club's history and heritage.
With a timeframe of just two weeks this project was delivered using our accelerated brand development methodology realising a new identity, brand architecture, systems, assets and reworked collateral.
A key deliverable for the branding project was the club's annual report, delivered to all members. This was repositioned to focus more on lifestyle, giving the corporate partners a better platform to promote themselves and engage with the membership.
The new brand system was applied across corporate stationery and launched through a new advertising campaign.
Online prototypes were created to demonstrate how the new identity could be carried forward across planned e-newsletter campaigns and redesign of the corporate website.
Great With Disability
American International Club
The Brand Apart
34b York Way
London N1 9AB