With a timeframe of just two weeks this project was delivered using our accelerated brand development methodology realising a new identity, brand architecture, systems, assets and reworked collateral.
A key deliverable for the branding project was the club's annual report, delivered to all members. This was repositioned to focus more on lifestyle, giving the corporate partners a better platform to promote themselves and engage with the membership.
The new brand system was applied across corporate stationery and launched through a new advertising campaign.
Online prototypes were created to demonstrate how the new identity could be carried forward across planned e-newsletter campaigns and redesign of the corporate website.