Custom Controls is one of the most successful high-end home automation companies in the UK. They specialise in designing and installing bespoke audio visual systems for discerning private clients.
To maintain their status as a market leader and help them grow into new markets they needed a brand that would better position them in an increasingly competitive tech sector.
A fundamental shift for Custom Controls was to focus more on the benefits of what the brand was able to do for its clients, not just the features of the technology.
By establishing a clear vision, we were able to develop a strategy which improved the way the brand connected with customers across various communications channels.
Moving beyond marketing, the brand was also implemented across key delivery templates to provide a more reassuring customer experience.
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